There are a lot of misconceptions about what & what not to do on instagram. This is a platform of its own and it’s the early adopters who will benefit from learning early and implementing strategically. Here my list of 5 things you should never do on The Gram.
It’s true hashtags expand your reach, however overloading your captions with the maximum 30 hashtags that instagram allows will make your page appear spammy and thirsty for attention.
Pro Tip – Choose 3-7 Hashtags tags to use that are relevant to your brand and ideal client. Place the remaining hashtags (up to 30 total) in the first comment for maximum exposure. This will allow you to increase exposure without looking like you’re desperate for attention.
If you want to stay relevant in your market, you need to show up consistently. Stay relevant so that when people are ready to make a buying decision you and your brand is top of mind. We all know that consistency is the key so don’t be inconsistent with posting valuable content.
If you’re using Instagram for business the goal is to share your brand and reach more people. The last thing you want to do with a business account is take a political stand publicly. Although we live in the land of the free, posting about politics or religion will offend someone. If you feel strongly about current events share your thought on your personal pages, not work related profiles. Think about it… Do you think LA Fitness would post about politics?
Internet Troll: noun; one who posts a deliberately provocative message to a newsgroup or message board with the intention of causing maximum disruption and argument.
When people leave comments that are negative, delete them or just don’t respond. There are times when it’s appropriate to resolve situations on a public post but remember that everyone is reading your responses and they’ll pay close attention to how your business responds.
Responding to negative comments is a chance for you to demonstrate how caring, thoughtful and engaged your business is, and how it solves potential problems. If you show that your business listens to and responds to feedback in an appropriate manner, you’re creating a sense of trust that will go far beyond the particular commenter you’re dealing with at any given moment.
We all know what looks good and what doesn’t. High quality clients are going to resonate with high quality photography. Don’t post content that is irrelevant to your ideal client and brand. This goes along with having a separate account for personal vs business. We must separate the two for maximum effectiveness when marketing with instagram.
So now that you know what NOT to do, go ahead and grab my FREE Instagram Cheat Sheet so that you can pick up some tips on effective marketing strategies and what’s working right now on Instagram. Click Here to GET THE CHEAT SHEET NOW.